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FOR OWNER-OPERATED HEALTH, WELLNESS & FITNESS BUSINESSES

Stop losing hours to work that runs itself.

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You keep everything I build. No lock-in. No long-term contracts.

01 / Quick Wins
Start Small. See Results Fast.
Most clients start with one of these. Built in two weeks. ROI in 30 days.
Owner-operators lose hours every week to missed calls alone. Most don't know it's happening.
Membership Churn Predictor
A daily ML scan of your members for visit gaps and retail spend drop. Sends front desk a save list every morning so you catch members before they cancel.
Dynamic Consultation Slotting
An AI that scores your inquiry form leads, routes high-value to your lead injector and tire-kickers to a 15-minute virtual nurse consult. Stops senior provider hours burning on Botox-curious shoppers.
Referral Predictor Booster
An ML model that flags your top-decile likely-referrers and runs a 'free filler add-on per friend referred' SMS campaign so you stop blasting your whole list.
Post-Treatment Compliance Bot
AI that reads your PMS and sends per-treatment follow-ups at clinical windows: Botox at 14 days, filler at 7, laser at 10. Includes a Day 3 adverse-event check. Retail attach lands at the clinical moment instead of a calendar reminder.
Consumables Inventory Forecaster
AI that reads your bookings and sales to forecast stockout per SKU (Botox, Juvederm, Voluma). Sends a weekly reorder digest so cash isn't tied up in dead inventory.
Other operational fixes we build
AI Phone Agent. Voice receptionist that answers 24/7, books appointments, and answers service and pricing questions while your team is treating clients.
Treatment-Timed Reactivation. Win-back that knows when each treatment wears off (Botox at 14 weeks, fillers at 8 months) and rebooks at the right window.
Consult Drift Recovery. Builds a personalized treatment plan PDF from your consult notes, then runs a 7-day intelligent follow-up. Closes 10-15% of consults that would have walked.
Treatment Match Finder. AI concierge on your website. Visitors describe what they want, it matches treatments and books direct.

Meet Lucas

I ran my own startup for 4 years. Real cash pressure, imperfect information, decisions that couldn't wait. Then 5 years running finance across SaaS and services. P&Ls from $5M-$200M. Found the operational gaps that were quietly costing millions.

Now I build the AI systems that fix those gaps. Not theory. Working systems that save real hours and real money, starting in weeks.

I work with owner-operators because I've been one. I know what it's like to be the person who does everything. I know what it feels like when you finally don't have to.

AI Operations

Process Automation

Financial Analysis

System Integration

Workflow Design

Currently

AI Operations Consultant

Fawkes

2021 – Present

Head of Finance

$200M Services Company

2019 – 2023

Co-Founder, CFO

BoomBar

What one diagnostic uncovered

Missed calls captured in week 1

12 hrs/week freed from manual tasks

Paid for itself in 30 days

Situation

Multi-location aesthetics practice, $1.2M revenue. Three systems that didn't talk to each other. Owner pulling reports by hand every month. Front desk buried in scheduling and follow-up calls.

Multi-location aesthetics practice, $1.2M revenue. Three systems that didn't talk to each other. Owner pulling reports by hand every month. Front desk buried in scheduling and follow-up calls.

Finding

Finding

Manual intake was eating 6 hours a week. No automated follow-ups, so clients were slipping through the cracks. Review requests handled one by one. Monthly reporting took the owner an entire weekend. Five high-impact automations identified.

Manual intake was eating 6 hours a week. No automated follow-ups, so clients were slipping through the cracks. Review requests handled one by one. Monthly reporting took the owner an entire weekend. Five high-impact automations identified.

Result

Result

Top 3 built in 4 weeks. Front desk got 18 hours a week back, reallocated to patient experience. Owner hasn't manually pulled a report since. Estimated $47K/year in time savings.

Top 3 built in 4 weeks. Front desk got 18 hours a week back, reallocated to patient experience. Owner hasn't manually pulled a report since. Estimated $47K/year in time savings.

Illustrative example based on our diagnostic framework applied to a typical multi-location aesthetics practice. Individual results vary by business size and operational complexity.

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02 / How it works

No six-month engagement. No 50-page strategy deck. You get answers in a week and results in a month.

Fit

15-minute fit call. I learn your business: your tools, workflows, and where the time goes. If there's a leak worth fixing, the Sprint kicks off the next week, starting with a fast read-only diagnostic to pin down the highest-leakage spot. No deck, no upfront commitment beyond the call.

1

Fit

15-minute fit call. I learn your business: your tools, workflows, and where the time goes. If there's a leak worth fixing, the Sprint kicks off the next week, starting with a fast read-only diagnostic to pin down the highest-leakage spot. No deck, no upfront commitment beyond the call.

1

Build

Top opportunity, built end-to-end. Working automation, wired into your existing tools, delivered in 2 weeks. Your team trained, 30 days of support. One system that actually works beats a binder full of recommendations.

2

Compound

Your operations get smarter every month. Once the first system runs, we layer on more. Monthly optimization, new automations each quarter, a 30-min strategy call. The businesses that pull away aren't the ones that automate once. They're the ones that keep going.

3

03 / FAQs

Answers

Straight answers to what people ask before booking.

Book a Call

NEXT STEP

Book a 15-min call

Quick fit check. We'll figure out which leak to plug first and whether the Sprint is the right next move. No commitment.

If the calendar does not load, book directly here.
NEXT STEP

Book a 15-min call

Quick fit check. We'll figure out which leak to plug first and whether the Sprint is the right next move. No commitment.

If the calendar does not load, book directly here.

You keep everything.

You keep everything.

The Sprint deliverables. The automation blueprints. The ROI map. Whether we keep working together or not, it's all yours. No strings, no "proprietary methodology" you can't see. Most consultants can build you a chatbot. I can build you a chatbot and tell you it's losing bookings because it's not asking the right qualifying questions, then show you the revenue impact. That's the difference between a tool and someone who's actually run a P&L.

The Sprint deliverables. The automation blueprints. The ROI map. Whether we keep working together or not, it's all yours. No strings, no "proprietary methodology" you can't see. Most consultants can build you a chatbot. I can build you a chatbot and tell you it's losing bookings because it's not asking the right qualifying questions, then show you the revenue impact. That's the difference between a tool and someone who's actually run a P&L.

lucas@fawkes.work

Built by an operator, for owner-operators.

© 2026 Fawkes